Toni Breidinger Gets New 818 Tequila Sponsorship for 2025 NASCAR Season

Toni Breidinger, NASCAR Truck Series rookie driving the No. 5 TRICON Garage Toyota, has announced a new partnership with 818 Tequila — a company founded by Kendall Jenner.

Toni Breidinger Partners with 818 Tequila for NASCAR 2025

“Toni is a force both on the track and on social media,” stated Jenner, founder of 818 Tequila. “We are so excited to partner with her for our first national sports partnership.”

Breidinger — currently sitting 23rd in the championship standings — recorded her best result this season at Rockingham with an 18th place finish. In ARCA Menard’s Series, the 25-year-old driver previously achieved fourth in the final championship standings with 27 top-ten finishes.

Breidinger’s Best Performance So Far in 2025 NASCAR Season

“As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true,” said Breidinger.

The Role of Social Media in Breidinger’s Sponsorship Deal

With over five million social media followers — surpassing all other drivers in the field — Breidinger will showcase the 818 Tequila branding for the first time at Nashville Superspeedway in late May.

818 Tequila Branding Debut at Nashville Superspeedway

Breidinger’s partnership with 818 Tequila marks an exciting new chapter for both her career and the brand as they make their debut together at one of NASCAR’s key events.