SenengMinton Festival 2025 returns to GOR Djarum Kudus

The SenengMinton Festival 2025, held at GOR Djarum, Kudus, Central Java on June 23-24 — successfully gathered thousands of kindergarten and elementary students in a joyful badminton atmosphere.

Sylvana Zhong, Senior Brand Manager of Aice as the main festival partner, revealed expansion plans:

“This year SenengMinton Festival will be present in four additional cities — Semarang, Solo, Purwokerto, and Magelang. This is part of our steps to expand children’s access to healthy and safe play spaces.”

The festival combines basic badminton techniques, team games, and healthy lifestyle education — creating a sports experience far from formal competition pressure.

Yuni Kartika, Chairperson of PBSI Kudus Regency shared her view:

“Many great athletes are born from pleasant first experiences. That’s what we hope will grow from activities like this.”

This activity aligns with WHO recommendations for children aged 5-17 years — who need at least 60 minutes of physical activity daily. Aice Group, which has supported children’s sports programs since 2021 — remains committed to continuing its role in building healthy and active generations.