Persib Bandung uses unique methods to introduce new players

Sports Director of PT Persib Bandung Bermartabat, Adhitia Putra Herawan reveals the club’s unique strategy in introducing new players — bringing the Blue Prince back to the community through various creative media.

The Maung Bandung team recently partnered with local newspapers to announce the arrival of Alfreandra Dewangga and Julio Cesar — continuing their tradition of creative announcements.

Previously, Persib has used several different methods to introduce new players:

• Videotrons on Bandung city streets for Saddil Ramdani
• Flyer distribution for Hamra Hehanussa
• LED videotron trucks for Wiliam Marcilio and Lucho Guaycochea

“This is actually part of our previous efforts where we also introduced new players in unique ways,” explained Adhitia.