Persib Bandung introduces Hamra Hehanussa through unique flyer campaign

Persib Bandung surprised their supporters with a unique approach to introducing Hamra Hehanussa as their new player — the club distributed announcement flyers across various locations in Bandung.

Head of Communications of PT PERSIB Bandung Bermartabat, Adhi Pratama, explained that this initiative is a creative step to provide a different experience for Bobotoh after previously using videotron to introduce Saddil Ramdani.

“We want to provide a different experience for Bobotoh in welcoming new players. After videotron, we now use a closer and more personal medium with physical flyers that can be received directly by Bobotoh on the street,” stated Adhi.

According to Adhi Pratama, Persib has evolved beyond just being a football club — they are striving to explore the sports entertainment aspect to strengthen bonds with supporters through various creative interactions.