Persib Bandung announces Hamra Hehanussa signing through unique street campaign

Persib Bandung chose a unique way to announce Hamra Hehanussa’s arrival — the club distributed flyers at three strategic points in Bandung City on Sunday afternoon.

The flyer distribution locations included:

• Summarecon Mall Bandung
• Braga Street
• Lengkong Street

This announcement strategy initially confused residents — some thought it was a regular sales promotion activity.

“I thought it was about selling something, so I initially refused it, but it wasn’t. It turned out to be an introduction of Persib’s new player, Al Hamra Hehanussa. Pretty nice,” said Dani, as quoted from Persib’s official website.