Mills Opens 12th Store in East Jakarta, Ready for Global Expansion

Mills inaugurated its 12th store in Rawamangun, East Jakarta — marking the Indonesian local sports brand’s expansion step towards the global stage.

This two-story store presents a complete collection of sports and casual footwear, including exclusive products from brand ambassadors like Marc Klok, Sandy Walsh, ONIC, and Bayu Saptaji.

“Consumers want to experience product quality firsthand. This is where our store adds value,” states Stevendy Tjen, Marketing Director of Mills.

The store opening was attended by renowned athletes — Renan Silva, Estella Loupatty, and Noa Leatomu, and enlivened with Mills Running 10K event attracting hundreds of runners from the Greater Jakarta area.

“I was curious and found the store to be amazing, complete, and the quality is comfortable for athletes,” says Estella Loupatty.

Mills is now expanding its reach to international markets by sponsoring Tranmere Rovers and Dender, and plans to send Mills Racing Team to the Sydney marathon. In Indonesia, the brand partners with various sports federations — PASI, rock climbing, and padel.