Manchester United and Parimatch Officially Establish Global Collaboration for Asia and MENA

Jakarta, August 2025 – Manchester United officially announced a multi-year partnership with Parimatch as its Official Betting Partner for the Asia and MENA (Middle East and North Africa) regions. This partnership marks a strategic step for both parties to strengthen their global presence, while also opening up opportunities to get closer to millions of fans worldwide, including in Indonesia.

Manchester United Teams Up with Parimatch

Starting from the opening Premier League match against Arsenal at Old Trafford, the Parimatch logo will be displayed on the stadium’s LED boards. Parimatch’s presence in visual branding serves as a creative solution amidst plans to ban gambling sponsorships on the front of Premier League club jerseys starting from the 2026–27 season.

This partnership positions Parimatch as one of Manchester United’s newest official partners, complementing the club’s commercial strategy which has also partnered with Coca-Cola and fintech Sokin in recent months.

Impact for Indonesian Fans

For football fans in Indonesia, this collaboration provides an opportunity to get closer to Manchester United through various fan engagement initiatives designed by Parimatch. Programs to be carried out include giving VIP tickets to watch matches live at Old Trafford, special competitions for fans in Asia, and exclusive digital content accessible through the Parimatch News platform.

With a very large number of Manchester United supporters in Indonesia, this collaboration is expected to strengthen the emotional bond between the club and its fans.

Official Statements

Marc Armstrong, Chief Business Officer of Manchester United, stated that Parimatch has a strong track record of working with leading sports organizations. He affirmed his belief that this partnership will open up great opportunities to reach and provide new experiences to global fans.

“We are delighted to welcome Parimatch, which has a strong track record of working with major sports organizations. We are confident that this collaboration will open up many opportunities to reach global fans.”

Meanwhile, Sergey Portnov, CEO of Parimatch, emphasized that this collaboration is more than just a business contract. According to him, this collaboration is a unification of the values of ambition, excellence, and determination held by both parties, thereby providing a different experience for Manchester United supporters.

“This is not just a business collaboration, but a unification of ambition, excellence, and uncompromising determination. We want MU fans to have a different experience with Parimatch.”

The collaboration between Manchester United and Parimatch is seen as a strategic step that not only strengthens the position of both brands in the international market, but also brings significant impact to fans in Indonesia. With a combination of Manchester United’s tradition and Parimatch’s innovation, supporters now have the opportunity to enjoy the experience of supporting their favorite club in a closer, more interactive, and exclusive way.