FIFA Targets $1 Billion Revenue from Women’s World Cup

FIFA President Gianni Infantino has announced an ambitious target of $1 billion in revenue from future editions of the Women’s World Cup. The announcement was made during the Saudi Arabia-U.S. Investment Forum 2025 held in Riyadh.

Women’s football hits new financial milestone

The 2023 Women’s World Cup, co-hosted by Australia and New Zealand, achieved a significant breakthrough by breaking even, generating revenue of more than $570 million.

“Women’s football and women in football are crucially important. It’s growing exponentially, and we are targeting $1 billion revenue just with the Women’s World Cup to reinvest in the women’s game,” said Infantino.

Brazil confirmed for 2027, U.S. expected for 2031

Brazil will host the 2027 Women’s World Cup, marking the first time the tournament will be held in South America. Meanwhile, the United States is anticipated to host the 2031 edition, which is expected to feature an expanded 48-team format.

Global growth beyond Europe

Infantino also emphasized the growing potential of football outside traditional European strongholds. He specifically highlighted Saudi Arabia’s commitment to developing its women’s football infrastructure, including its domestic league and national team.