F1 Arcade offers luxury watch party experience for British GP in London

F1 Arcade announces a luxury viewing experience for the upcoming British GP at their St Paul’s London location — a special celebration of F1’s 75th anniversary at Silverstone.

This exclusive £250 per person package offers personal butler service, unlimited champagne, and afternoon tea during the race. Guests will be chauffeured in a Mercedes Maybach, enjoy Silverstone-themed cocktails, and have unlimited access to racing simulators before the race begins.

“We market to a wide audience. Our customers are split 50/50 male and female. We do see gamers come in but it’s not just for them,” explains Jon Gardner, US President of F1 Arcade.

“They’re a true party. People come in at 6 or 7 a.m. to watch the races – before we’re even allowed to serve alcohol. That’s how passionate they are,” adds Gardner.

F1 Arcade plans to expand its business by opening 30 new locations in America over the next five years. The concept connects fans with F1 through realistic racing simulators and premium dining experiences — becoming a perfect alternative considering only 1% of F1 fans ever get to watch races in person.