Chelsea Unveils New Home Kit with London Architectural Touch

Chelsea FC has officially unveiled their new home jersey for the 2025–26 season, paying homage to London, the city the club has called home for 120 years.

Design inspired by Chelsea Old Town Hall

The kit features a classic royal blue base, enhanced by graphic patterns inspired by iconic London landmarks. Most notably, the design reflects the Victorian-style facade of the Chelsea Old Town Hall, located on King’s Road, just a short distance from Stamford Bridge.

Retro red and white details evoke the past

Subtle red and white accents trim the jersey, evoking memories of The Blues’ kits from the 1980s and 1990s, when such color combinations were commonly used by the club.

Star-studded launch campaign

The jersey was introduced in a stylish video campaign featuring key Chelsea players, including:

• Cole Palmer

• Enzo Fernández

• Siblings Reece James and Lauren James

The video also includes appearances by renowned Chelsea fans such as:

• Rapper Central Cee

• Suggs, the lead vocalist of the iconic British band Madness

The soundtrack of the campaign video is the band’s classic hit “Our House”, with Suggs seen driving Millie Bright through west London in the city’s signature black cab.