Bob’s Discount Furniture Becomes New Sponsor for Denny Hamlin in NASCAR

Bob’s Discount Furniture — a Newington, Connecticut-based company with approximately 150 stores across the United States — has announced a multi-year partnership with Joe Gibbs Racing to sponsor Denny Hamlin’s No. 11 Toyota.

The new sponsor’s debut is scheduled for August 3rd at Iowa Speedway — with the car’s paint scheme to be unveiled at the grand opening of a new Bob’s Discount Furniture store in Winston-Salem, North Carolina.

Hamlin — who has secured three victories in the 2025 season with three different sponsors at Martinsville, Darlington, and Michigan — currently holds fifth place in the regular standings despite missing the Mexico race due to his son’s birth.

• Progressive (18 races)
• National Debt Relief
• SportClips
• Yahoo

This new partnership marks a new era for the No. 11 team following the end of their long-term collaboration with FedEx — with Progressive having previously signed a major deal for 18 races this year.