Carlos Alcaraz Joins Evian as Global Ambassador Ahead of Wimbledon 2025

Reigning World No. 1 Carlos Alcaraz has added a new title to his growing list of achievements—global ambassador for Evian. The premium mineral water brand, owned by Danone, announced the partnership just days before Wimbledon 2025 begins, marking a major commercial stride for the Spanish tennis star.

The 21-year-old is now part of Evian’s global ambassador team, joining tennis icons like Maria Sharapova and Emma Raducanu. The collaboration merges elite athleticism with lifestyle branding, aligning with Evian’s legacy in tennis and its commitment to sustainability.

“Hydration is vital to my performance, especially during long matches and tough training,” said Carlos Alcaraz.

“Evian’s values around health and the environment resonate with me, and I’m proud to join this global team.”

Alcaraz’s meteoric rise—from winning multiple Grand Slam titles to reaching the top ATP ranking—has positioned him as one of the most marketable athletes in modern tennis. This endorsement deal not only enhances his commercial appeal but also solidifies his image as a role model both on and off the court.

For Evian, the move continues its strategic push in sports marketing, particularly during the tennis season. The brand also highlighted its commitment to environmental goals, including carbon neutrality and the use of 100% recycled plastic in its packaging—efforts that align with Alcaraz’s clean and disciplined public persona.

With Wimbledon fast approaching, the announcement is perfectly timed. Alcaraz enters the tournament as one of the top contenders, and now also steps into the spotlight as a face of health, performance, and sustainability.

As his career continues to surge, this collaboration reflects the evolving nature of athlete-brand partnerships—where global influence is matched with purpose-driven values.