14.06.2025
Reading time: 1 min

Acqua di Parma brings F1 luxury experience to your car cabin

Acqua di Parma brings F1 luxury experience to your car cabin

Coinciding with Formula 1 Grand Prix of Canada at Circuit Gilles Villeneuve Montreal — Acqua di Parma introduces premium car diffuser reflecting the luxury of highest motorsport class.

Designed by renowned designer duo GamFratesi — this car diffuser features high-quality leather wrapping that represents Acqua di Parma’s extensive research in premium material processing.

Production process prioritizes handcrafted precision with special Piuma Lux treatment — leather material undergoes dyeing and ironing using specialized machines to achieve soft texture.

The diffuser is available in several color options:
* ‘Cloudy Blue’ – seasonal color with subtle nuance
* Red – providing bold accent
* Yellow – creating striking contrast

Easy installation on car AC ventilation allows optimal fragrance distribution throughout cabin — delivering luxurious driving experience similar to Formula 1 cockpit.