Snoop Dogg makes surprising appearance in Swansea City jersey launch

In an intriguing marketing rivalry, Swansea City has brought in Snoop Dogg as the star of their home jersey launch for the 2025-26 season — a move that has stunned the football world.

This initiative emerged as a response to Ryan Reynolds‘ campaign for Wrexham, who previously showcased his club’s new jersey alongside a pet dog. Swansea, based on Wales’ south coast, cleverly responded with the caption “Dogg included” in their post featuring Snoop wearing their new jersey.

The club, which won the League Cup in 2013, reinforced their position with the statement “We’re the Pride of Wales” — showing healthy competition with Wrexham.

“Coming to a ‘hood near you,” said Snoop Dogg in the promotional video.

Speculation has begun about possible further involvement from the 53-year-old rapper with Swansea City, especially after he posted “Hereeeeee we go” on social media — though there’s no official confirmation about this yet.