2025 F1 Global Survey: New and Old Fans Show Strong Loyalty

According to the 2025 F1 Global Fan Survey, the elite racing sport has managed to maintain its fanbase impressively — 94% of respondents state they will continue following F1 for the next five years.

These loyalty figures are even higher among certain demographics — Generation Z reaches 97%, United States fans 95%, and new followers who have been watching F1 for less than five years hit 96%.

“We are excited about our future,” states F1 President and CEO Stefano Domenicali in the survey’s introduction. “As we enter 2026, we will see a new era of cars with sustainable fuel and a new team and new venue that will further improve the battle on the track.”

While Netflix’s Drive to Survive series often receives credit for F1’s popularity, the survey reveals interesting facts about fan entry points — only 16% of new fans were inspired by the documentary series. Meanwhile, 39% of respondents became F1 fans through friends and family influence.